Why Do Medical Animations Resonate So Well with Jurors?

You’ll never hear an attorney say, “Once upon a time” in their opening statement. But attorneys are telling a story on behalf of their clients.

Those stories include testimony from their clients and experts. It also includes a wide range of evidence that supports their client’s version of the events that led to the filing of a civil lawsuit. It is that evidence that the jury will rely on in their final deliberations.

That is why you need to consider medical animations for your next courtroom “story.”

Advocacy Digital Media has provided medical malpractice animations for dozens of attorneys who need to convey complex medical procedures to a jury. We can produce compelling animations of any body part or surgical procedure that will help bring clarity to the narrative.

Let’s dive in to find out why medical animations resonate so well with jurors.

They Help Juries Visualize Complex Procedures

According to information collected by California State University, Northridge, the average American watches 4 hours of television each day. That makes them primed for embracing visuals during a trial.

In medical malpractice cases, the procedures and techniques employed by surgeons are incredibly intricate and challenging for the average jury member to comprehend, especially when an attorney presents the facts without explanation.

A medical animation can break down all the steps into accessible visuals.

They Focus on the Incident of Negligence

In a medical malpractice case involving a surgical error, there is always a moment during the procedure when something goes wrong. It only takes one mistake during surgery to set off a cascade of further harm.

When you can present a step-by-step animation of the surgery, you can focus on the incident of negligence that caused the harm. That can make a powerful impact on a jury.

They Improve Memory with Colorful Imagery

We all take colors for granted, but they actually produce a higher level of attention.

You remember what something looks like because of its color. That’s backed up by a study presented by the National Library of Medicine, which demonstrates that colors can generate stronger memories.

They Can Be Repeated and Paused

There will be many members of your jury who are sports fans. That means they are accustomed to the instant replay. Your medical animation can employ the same techniques, such as repeating and pausing the video, to emphasize the relevant points you need to make.

This is especially helpful in a complex case.

They Invoke More Empathy

In a medical malpractice case, you want to invoke empathy in the jury.

A common tactic is to propose that they imagine going through the same situation as your client. When you can play a medical animation, you don’t have to ask the jury to imagine what your client went through. You’ll be showing them.

What Do You Want the Jury to Remember?

The primary question to ask before going in front of a jury is: What do you want them to remember? In medical malpractice cases, you’re asking the jury to comprehend complex medical procedures that a surgeon only understands after years of education and training.

When presenting a medical animation to a jury, you’re narrowing down what you want them to remember, and that should have the most impact.

Advocacy Digital Media has a long-standing track record of working closely with medical malpractice attorneys to provide animations for use in jury presentations. Our animations are based on the provided evidence and the support of medical professionals, and our attention to detail ensures that what you ultimately present to a jury is accurate. It’s crucial for this type of evidence to be allowed by the judge presiding over your case.

We have a proven track record of success with the acceptance of our animation evidence.

If you’re about to take on a medical malpractice case, you’ll want to discuss the options for medical animations created by Advocacy Digital Media.

Our goal is to help you win.