How Attorneys Use Trial Graphics to Win Bigger Settlements: Visual Evidence for TBI, Malpractice, and Crash Cases

In personal injury cases, the difference between a good and a great outcome can be attributed to one thing: clarity. This is because the defense attorney and the insurance company will pay top dollar only when there is no question about the injuries sustained and the risks of being presented with a persuasive case before a jury.

The best method of dispelling this uncertainty and maximizing the value of the settlement is through visual advocacy. Here are three key ways trial graphics can affect the formula of the settlement award in favor of the plaintiff:

1. Turning Ambiguity into Indisputable Facts

Those involving Traumatic Brain Injury (TBI), surgical malpractice, and crash reconstruction are difficult concepts to understand through oral testimony alone. If the jury did not understand the event sufficiently, the uncertainties introduced will inevitably diminish the award.

A high-quality visual can:

• Recreate the Unseen: Reenact the impact of a crash or a surgical procedure when an error occurs.

• Simplify Severity: Utilize models (such as our own 3D Realization™) to accurately demonstrate injuries, precluding the possibility of the defense downplaying the level of injury.

2. Maximize Leverage During Mediation and Deposition

The best possible settlements can be secured prior to the trial itself. High-quality exhibits are an excellent form of leverage in negotiations.

The Strategic Advantage: Bringing admissible animations or illustrations to a mediation will convey two immediate messages to the defense:

1. We’re prepared

2. We‘ve got a strong case

This preemptive visual approach puts the opposing party in the situation of calculating the likelihood of an unfavorable outcome and substantially increasing their risk.

3. Set Up a Concrete Financial Rationale

In order to obtain a big award of damages, you must do more than establish liability; you must be able to articulate the value of the harm. The jury (or mediator) has to be informed of the long-term significance of the injury.

Companies that have made the investment in this level of visual understanding can see their work pay off in large returns. The work we do has helped achieve over $1 billion in results for our clients in a single calendar year. This is the proof you need that quality visual advocacy work is not something you pay. 

Conclusion

As a personal injury attorney who handles difficult cases, banking on verbal testimony alone from an expert can be a roll of the dice. The road to the maximum possible award has clear markings, and in today’s pictorial society, showing the evidence rather than just talking about it is the way to go. Spending money on active trial exhibits will be the singular best move you can make to obtain maximum leverage to secure the full damages due to your plaintiff.