Juror Psychology and Visual Learning: The Appeal of Trial Graphics

Attorneys depend on the answers that jurors provide on questionnaires and during the voir dire process. Those answers will determine if a juror is acceptable or should be dismissed. One piece of vital information that might not be revealed during the juror review process is how that particular jury member processes information.

Are they a visual learner? According to most studies, a high percentage of the population is visual learners. That is crucial to understand because it can make the difference between convincing a jury about the merits of your case versus losing them to the other side.

The way to appeal to the visual learners on your jury is through the use of trial graphics and animations.

This is an area where Advocacy Digital Media excels. Our team of computer graphic artists crafts visuals that enhance specific evidence details you want to highlight with your jury. The combination of your presentation, witness testimony, and trial graphics can positively impact your jury.

What Is Visual Learning?

From the moment you wake up, you’re bombarded with all kinds of information. Some of that is delivered by what you might hear on the radio or from the people you’re living with.

When you sit down at your computer, the next wave of information pours in from emails, websites, and all the other things you encounter on your computer screen. Every bit of information, whether it is audio or visual, is processed and stored by your brain for retrieval later on.

Consider this information about visual learning gathered from collective studies:

• 65% of people are visual learners
• Our brains are capable of identifying and processing images seen for as little as 13 milliseconds
• Presentations with visual aids are 43% more persuasive

If you are a visual learner, you process and remember information with a more lasting impression when it is presented through visual aids, such as charts, graphs, diagrams, videos, or images.

For instance, your kid might describe the latest viral TikTok dance craze to you, but until they show you the video, you won’t have a clear picture of what that dance is. From that moment forward, whenever someone mentions the dance, you’ll think back to that visual.

What Are the Many Benefits of Courtroom Visuals?

If visuals enhance how a person can retain information, it stands to reason that your next jury presentation will benefit from the kind of visual presentations you will provide to them to “lock in” the salient points you’re attempting to convey.

This is especially helpful during complex medical malpractice cases, where you can utilize medical courtroom animations created by Advocacy Digital Media to visualize the body’s inner workings and explain what went wrong during a procedure or a misdiagnosis.

Here are some of the many benefits of utilizing courtroom demonstratives:

Combat Cognitive Overload

Even the simplest of trials can be full of dense information. When a trial goes on for days of testimony from expert witnesses, it can lead to your jury experiencing mental fatigue. If that happens, there will be a drop in their attention, and the pertinent information you’re hoping to convey will get lost. You keep jurors engaged when you present them with visual aids.

Timeline graphics, charts, and animations help break up those lengthy legal discussions and provide strong visual cues for the jury to latch onto.

Provide Emotional Impact

Courtroom visuals do more than convey vital information. They also evoke powerful emotions.

That’s how you humanize a case and garner empathy for your client. For instance, medical animations can powerfully communicate the severity of an injury by highlighting the “before and after” aspects of your client’s suffering. A compelling crime scene animation can evoke emotional responses in the jury, which can have a direct impact on their deliberations.

Build Credibility

When you present a professionally designed, high-quality visual to the jury, you demonstrate that you’re prepared. In other words, you know what you’re talking about. When those visuals accompany an expert witness testimony, they further extend that sense of credibility. Courtroom visuals reinforce your arguments in a way that testimony alone cannot.

Get Started Early

Once a trial date has been set, the real work begins. We build the story you will tell the jury. That’s when you need to engage with Advocacy Digital Media. We can provide you with a wide range of courtroom visuals, including the following:

• Timelines
• Accident reconstruction animations
• Medical illustrations
• Charts and graphs
• Interactive exhibits
• Video clips

These vital pieces of evidence will need to be approved by the judge and disclosed to the opposing counsel. We have a strong track record of success with getting our fact-based visuals approved. This is the kind of overwhelming evidence presentation that helps remove doubt from the jury.

Contact our team today to schedule a consultation and discuss how powerful courtroom visuals can work to your advantage.