When to Use an Interactive Presentation or Static Graphic in Trial

As you go through a trial, your primary focus will be on presenting evidence in support of your client.

It means taking on opposing counsel and adhering to the judge’s instructions. A successful outcome also means keeping an eye on your jury members. You never want to hear from your team that you’re “losing the jury.”

One proactive way to keep the jury engaged is to use an interactive presentation or a static graphic. Which one is best for your next presentation?

Advocacy Digital Media has provided a wide range of courtroom demonstratives for all types of civil and criminal cases. The decision about when to use an interactive presentation or a static graphic in a trial will depend on several factors.

Which one is best to advance your case and sway the jury? The answer might be “both.”

What Are Trial Interactive Presentations?

Simply put, trial interactive presentations “give you the opportunity to showcase the truth in a clear and meaningful way.” This type of evidence can be in the form of 2D, 3D, or unique ImageIQ presentations carefully crafted by the graphic artists and evidentiary experts working for Advocacy Digital Media.

They allow you to take the jury step-by-step through an incident that relates to your case. An interactive presentation will enable you to accomplish the following:

• Educate your jury
• Present compelling evidence
• Highlight points or areas of interest
• Deliver captivating closing statements

The key aspect is the interactivity of the presentation. That puts you in control of the narrative as you literally walk your jury through the scenario. For example, in a personal injury lawsuit involving a car accident, we can create an interactive presentation that demonstrates how the cars approached each other, the point of impact, and the harm to the passengers.

You’ll be able to slow down, back up, and repeat that point of impact so that the jury can clearly see who was at fault.

Many attorneys have used interactive presentations to recreate crime scenes and challenge the outcome of the official investigation. Your crime scene interaction can rotate views from the perspective of the people in the room to overhead projections that take in the entire environment.

These ImageIQ presentations help illustrate a wide range of medical injuries and conditions. They’re highly effective in medical malpractice lawsuits when you need to demonstrate a surgical error or other complications. ImageIQ can be utilized as evidence for the following:

• Traumatic brain injuries (TBIs)
• Spinal cord injuries
• Facial trauma
• Crush injuries
• Burns
• Chronic injuries
• Internal bleeding
• Internal organ damage

These presentations provide visual cues that a jury member will carry back to the deliberation room.

What Are Static Graphics?

According to recent studies, an “item studied as a picture will be better remembered than an item studied as a word.” As the name suggests, a static graphic is a presentation that helps you paint a picture that doesn’t require animation.

These trial illustrations are customized to demonstrate the key pieces of evidence that your expert witness presents.

Consider a timeline. Your case might involve a timeline of actions that demonstrate the probability of your client’s participation in a particular event. For example, if an incident occurred at a specific time and place and your client was at a different location, you can show that with a static timeline graphic.

The juror will remember the visual points on the timeline far better than if you just told them the facts.

Static graphics can also be used for the following:

• Communicate complex ideas
• Simplify medical jargon
• Provide comprehensive views of injuries
• Structure data in a straightforward way

When determining which type of static graphics can best illustrate the point you’re trying to make, you can review Advocacy Digital Media’s vast library of graphic presentations. As with a jury, you’ll be able to appreciate what works best for your case.

Once you decide on a style, our team will customize the graphics with your specific details and bring them to life in a compelling, engaging way.

Make a Powerful Closing Statement

Whether you decide to utilize an interactive presentation or a static graphic for your subsequent trial, they can both be brought back as part of your closing statement. You’ve made your presentation and established the connection between the evidence and your courtroom demonstratives.

When you’re able to fold them into your closing statement, you’re creating that final powerful visual presentation to send off with your jury.

The dedicated team at Advocacy Digital Media is standing by to provide you with compelling interactive presentations or static graphics to support your next case. The goal is to get started on the presentations as soon as possible so that the court can approve them.

Based on the 98% recommendation rate from our past clients, those approvals won’t be an issue.

Call to schedule an online consultation today.